What is SEO – search engine optimisation?

SEO or Search Engine Optimization is the process of improving the ranking of a website on search engine results pages. In other words, getting your website to the top of Google and other search engines!

Poor SEO strategy can make a website invisible to potential customers — on the other hand, smart SEO can bring in more visitors, leads, sales!

Why use SEO services?

The end goal of SEO is to optimise a website so that search robots can ‘understand’ what it is about. Which then results in an increase in relevant website traffic and conversion numbers whether that be enquiries, sales or anything else.

People use the search engines to find products, services , shops and businesses. You need to be high up in the search results to be found, as most people only look at results on Page 1 and many only look at the top few results of the first page.

Google is the most used searched engine, with over one billion unique visitors every month. Google rates websites according to reputation and content. Reputation is how your business is rated in reviews or links. The results on Page 1 of Google are those ‘best’ suited to the term searched.

SEO search engine optimisation for increased website traffic
SEO search engine optimisation for increased website traffic

Search robots ‘see’ websites in a different way to humans. Content, navigation, being mobile friendly, regular website updates, blogs, news and social media all help in ranking your website.


Our SEO Services

Keyword and competitors research.
Review coding in website plus architecture & content.
Rewriting meta tags, text, image tags as necessary.
Optimise images to load faster.
Correct errors in text, links, page urls, dashboard errors.
Correct any dashboard and link errors.
Manually build text links, Directory submissions, Social bookmarking your articles/ pages.
Google maps set up/ optimised , Local SEO for your target business area.
Evaluate social media presence. Facebook, Twitter, Google+, Google business set up/ optimised. We can help with social media marketing if required
Blog or news pages improve your web presence showing authority.