Portfolio Case Study: MJ Nunn Surfacing
Building a Strong Online Presence
At Afford Web Design, I pride myself on delivering tailored web solutions that help small businesses stand out online. Here’s a look at my recent project with MJ Nunn Surfacing, a surfacing contractor in need of a modern, professional website that reflects their quality and expertise.
The Challenge
MJ Nunn Surfacing approached me with a website that was outdated and not effectively showcasing their services. They wanted a new site that:
- Communicated their expertise in surfacing and civil engineering.
- Made it easy for potential clients to find essential information about their services.
- Enhanced their online visibility through effective SEO strategies.
- Provided a mobile-friendly experience for users on various devices.
The Solution
Custom Website Design
I created a bespoke website design that captures the essence of MJ Nunn Surfacing’s brand. The site features a clean, modern layout with visually engaging elements to showcase their projects and services.
Service Highlighting
Each service offered by MJ Nunn was given a dedicated section, allowing potential clients to understand their offerings at a glance. This structure not only improves user experience but also positions the company as a leader in their field.
Visual Portfolio
A portfolio section was included to showcase completed projects, complete with high-quality images and descriptions. This visual representation of their work builds trust and credibility with potential clients.
Mobile Responsiveness
Understanding the importance of mobile browsing, I ensured the website is fully responsive. Users can easily navigate the site from any device, ensuring a seamless experience whether they are on a desktop, tablet, or smartphone.
SEO Optimisation
To improve search engine rankings, I implemented SEO best practices across the site. This includes optimising content with relevant keywords, creating meta tags, and ensuring fast loading times, which collectively enhance online visibility.
The Results
MJ Nunn Surfacing now boasts a professional, user-friendly website that accurately reflects their business and services. The new site has resulted in improved engagement and higher search rankings, making it easier for potential clients to find and connect with them.
Key outcomes include:
Enhanced User Experience: The new design allows users to navigate effortlessly, resulting in longer visit durations and lower bounce rates.
Increased Online Visibility: The SEO strategies have led to better rankings for key search terms, driving more targeted traffic to the site.
More Client Inquiries: The combination of a strong portfolio and clear service information has significantly increased inquiries from potential clients.
“Working with Anne was a great experience. She took the time to understand our needs and created a website that truly represents our brand. We’ve received numerous compliments on the site, and the increase in client inquiries speaks for itself. Highly recommend Afford Web Design!”
Ready to Elevate Your Online Presence?
If your current website isn’t delivering the results you want, I’m here to help. At Afford Web Design, I specialise in creating custom websites that not only look stunning but also perform exceptionally well. From initial design to ongoing support, I’ll be with you every step of the way.
Contact me today for a free consultation, and let’s build a website that showcases your business effectively.