Portfolio Case Study: Azzotech Ltd
Professional, User-Friendly Website Design
At Afford Web Design, I specialise in helping small businesses enhance their online presence with bespoke, user-friendly websites. Here’s a recent project with Azzotech Ltd, a building contractor that needed a website upgrade to showcase their expertise, services, and innovation.
The Challenge
Azzotech Ltd approached me with an outdated, hard-to-navigate website that no longer served their needs or represented the high-quality services they offer. Their goal was to modernise their online presence and create a website that effectively communicated their brand, services, and technical capabilities to potential clients in a user-friendly way.
They needed:
- A clean, professional design to appeal to B2B clients.
- An easy-to-navigate structure to help users find key information quickly.
- Optimised for local SEO to improve search engine rankings.
- Integration of client testimonials and case studies to build trust.
The Solution
Bespoke Web Design
I created a fresh, modern design that aligned with Azzotech’s brand and showcased their professional expertise. The layout was designed to be clean and uncluttered, with intuitive navigation and clear calls-to-action that guide users to the information they need.
Service Pages
Each service Azzotech provides was given its own dedicated page, making it easy for users to find detailed information. These pages were optimised for relevant keywords, helping them rank better in search engines and attract more targeted traffic.
Responsive & Mobile-Optimised
With a growing number of users browsing on mobile devices, I ensured the new website was fully responsive. It works seamlessly across all screen sizes, from desktops to mobile phones, offering an excellent user experience.
SEO & Performance
To improve their search engine visibility, I optimised the entire site for SEO with targeted keywords, meta tags, and structured data. I also ensured the website loaded quickly and smoothly, enhancing both the user experience and search engine rankings.
Testimonial Integration
Client testimonials were integrated throughout the site, boosting Azzotech’s credibility and helping potential clients understand the value they offer.
The Results
Azzotech Ltd now has a professional, modern website that accurately reflects their brand and makes it easy for potential clients to learn about their services. The SEO optimisation has led to an increase in traffic and better search engine rankings, while the improved design and layout have resulted in more engagement and inquiries from new clients.
Some highlights:
- Improved User Experience: Visitors can now navigate the site easily and find the information they need, improving engagement.
- Higher Rankings in Local Searches: Optimised listing on Google Business to attract higher rankings in local searches.
- Improved Search Rankings: SEO enhancements have increased visibility for key services, attracting more qualified traffic.
- Increased Leads: The new site structure and clear calls-to-action have resulted in more inquiries from potential clients.
“Working with Anne at Afford Web Design has been a game changer for our business. She understood our needs from the start and delivered a website that looks professional and generates enquiries. We’ve seen an increase in client inquiries, and the feedback has been very positive. Highly recommend her services!
Ready to Transform Your Website?
If your website no longer represents your business or isn’t performing as well as it should, I can help. At Afford Web Design, I specialise in designing custom websites that not only look great but drive results. From SEO to ongoing support, I’m here to help you every step of the way.
Get in touch today for a free consultation and let’s create a website that works for your business.