Website Design for Heating Business

Creating a Stronger Online Presence for a Leading Heating Manufacturer

At Afford Web Design, I specialise in crafting professional, affordable websites that empower small businesses to thrive online. One of my recent projects involved a complete redesign for Hounsfield Boilers, a trusted name in the UK heating industry. This case study highlights how a strategic, user-focused website design for a heating business can enhance visibility, improve customer engagement, and drive more inquiries.

The Challenge

Hounsfield Boilers had an outdated website that no longer reflected the quality or innovation of their products. Despite being well-regarded in their industry, their online presence lacked clarity, modern design, and ease of use—key elements that influence potential customers in the research and buying process.

The company needed a fresh approach to:

• Modernise their visual identity online
• Make navigation intuitive for all users
• Clearly display their product range and technical information
• Improve visibility in search engine results

They knew their website could be doing more to support their sales process—and together we made it happen.

The Solution – Custom WordPress Website Design for Heating Business

I provided a bespoke website design tailored specifically for the heating sector, addressing both the functional and visual goals of the business.

1. Professional Visual Redesign
The new site features a clean, contemporary layout that communicates quality and reliability—essential attributes for a heating manufacturer. The design is fully responsive, ensuring a seamless experience across mobile, tablet, and desktop devices.

2. Product-Focused Structure
The new structure includes clearly organised product pages, each with high-quality images, detailed technical descriptions, and downloadable spec sheets. Customers can easily explore the full boiler range and understand the benefits of each model.

3. Intuitive User Experience
To guide visitors effortlessly through the site, we introduced a simplified navigation menu and logical page hierarchy. Whether someone is browsing for the first time or returning to look up specs, the journey is now smooth and frustration-free.

4. SEO for the Heating Industry
As a WordPress specialist, I integrated a robust SEO strategy focused on the heating and boiler market. This included:

• Keyword optimisation around “heating products”, “boiler manufacturer”, and “oil-fired boilers”
• Meta titles and descriptions for all key pages
• Internal linking and clean URL structures
• Fast load speeds and mobile optimisation

These changes laid the foundation for better visibility on search engines, especially for users searching for oil boilers and heating solutions.

5. Blog Integration for Authority and SEO
A blog was introduced to support ongoing content marketing. This gives Hounsfield Boilers a platform to share insights, product updates, and industry advice—boosting both credibility and rankings over time.

The Results

Since launching the new website, Hounsfield Boilers has seen a noticeable improvement in both traffic and user engagement. Customers now spend more time on the site, explore more pages, and are more likely to make an enquiry.

Key outcomes include:

• Increased search visibility for heating-related keywords
• More frequent and qualified customer enquiries
• Positive feedback from clients and trade partners
• Stronger alignment between the online brand and the quality of the product

Could Your Heating Business Website Be Working Harder?

If you’re in the heating, plumbing, or construction sector and your website no longer reflects the quality of your services, it’s time for a rethink. At Afford Web Design, I specialise in WordPress website design for heating businesses and other business sectors. Whether you need a full redesign or simple updates, I offer friendly, affordable solutions that help your business grow.

Ready to update your website?
Contact me today for a no-obligation chat about how we can make your site work better for your business.