Website Design for Osteopath Clinic: Earlham House Clinic in Norwich

Redesigning a Patient-Friendly Website for a Norwich-Based Osteopath Clinic

At Afford Web Design, I specialise in crafting websites that not only look professional but also serve the real needs of small businesses and their customers. One such project was the complete website redesign for Earlham House Clinic, a busy osteopath and complementary healthcare clinic in Norwich. This project highlights my approach to website design for osteopath clinics — focused on clarity, trust, and user experience.

The Challenge

Earlham House Clinic approached me needing a website that better reflected their caring, professional services. Their old website had become outdated and wasn’t helping patients easily find information or book appointments. As with many small healthcare businesses, their website had been left behind while their services evolved. They were looking for a fresh, clean design that would:

• Build trust with patients through a professional online presence
• Make it simple for users to find services, practitioner info, and contact details
• Improve mobile responsiveness for on-the-go access
• Enhance SEO performance to attract more local patients looking for osteopathy and other treatments

This was a typical situation where a redesign could make a big difference — not just in looks, but in how the business functions online.

The Solution

Bespoke Website Design for Osteopath Business

I created a tailored, user-focused website design for this Norwich osteopath clinic that reflects their ethos of care and professionalism. The design is clean, welcoming, and easy to navigate, with calm colours and a layout that feels approachable and reassuring—ideal for a healthcare setting.

Clear Navigation and Service Structure

Every treatment and service offered—osteopathy, shockwave therapy, acupuncture, pilates and more — was given its own dedicated page. This structure helps patients understand what’s available and also supports SEO by targeting service-specific keywords. This is especially important for local searches like “osteopath Norwich” or “shockwave therapy in Norwich.”

Mobile Friendly and Fully Responsive

A significant number of patients access the website on their phones or tablets. So the new design was built to be responsive from the ground up. Whether on mobile, tablet, or desktop, the site provides a consistent and smooth experience—helping patients quickly find what they need and take action.

On-Page SEO for Healthcare Services

For better search visibility, I applied strong on-page SEO techniques throughout the website. This included:

• Keyword-rich content for osteopath-related services
• SEO-friendly URLs and metadata
• Image optimisation with descriptive alt text
• Fast-loading pages for better performance scores

These elements combined to make the site more discoverable for people searching for local osteopathy services in Norwich.

Streamlined Booking and Calls-to-Action

The new website features clear, easy-to-use calls-to-action across all pages. Whether a visitor wants to book an appointment online or contact the clinic by phone, the next step is always obvious. This small but crucial change has already resulted in an increase in inquiries.

The Results

Since the launch of their redesigned site, Earlham House Clinic has experienced real improvements both in performance and in patient feedback. Their new website is:

• More engaging and user-friendly, helping patients feel confident in reaching out
• More visible in search results, especially for osteopath and healthcare-related queries in Norwich
• Driving more bookings and enquiries, thanks to improved navigation and clearer calls-to-action

If you run an osteopath clinic or healthcare business, your website should work as hard as you do—building trust, answering questions, and encouraging visitors to get in touch. That’s exactly what this project achieved.

Looking for a fresh, results-focused website design for your osteopath clinic?
Contact Anne at Afford Web Design today to chat about how I can help.