Small Business WordPress Websites That Win Enquiries
If you’re running a small business, your website should be doing two simple things: making you look credible and bringing in enquiries. If it isn’t, you don’t need a hundred new features—you need clarity, speed, and a few smart choices. In this guide, I’ll show you how to plan and launch a WordPress site that feels professional, is easy to use, and—most importantly—wins you more enquiries.
Need some help? Do you want me to review your site and suggest quick wins? Book a free website review
What “winning enquiries” actually means
“Winning” doesn’t always mean a long contact form. A good small business website makes it easy for someone to:
- Call you or request a call back
- Send a short enquiry
- Ask for a quote or book a slot
- Join your mailing list or download a simple guide (a softer first step)
If you’re unsure where to start, note your current numbers: roughly how many visitors you get each month, where they come from (Google? social? referrals?), and how many people contact you. That’s your baseline. We’ll aim to nudge that enquiry rate up—slowly, steadily.
Plan first: goals, audience, offer
Before you touch design, get the basics down:
- Who do you want to attract? Name 1 or 2 ideal customer types and the problems they want solved.
- What are you offering? Keep it simple – packages or a clear service list with the outcomes you deliver.
- Proof. Gather 2 or 3 testimonials and one small case study. Real names beat star ratings.
A simple, effective site map for most small businesses:
- Home
- Services (main page) → individual service pages
- About
- Portfolio/Case studies
- Blog (optional, but helpful for trust)
- Contact
- Legal pages (privacy, cookies)
If you’d like a help with this, see my Small Business Web Design
page.
Design for trust and clarity (not the latest trends)
People don’t arrive to admire your layout; they arrive to solve a problem. Your design should help them do that quickly.
Your hero section (the top of your homepage) should include:
- A clear headline focused on outcomes (“Web design in Suffolk that wins enquiries”).
- One short sentence that explains what you do and for whom.
- One obvious button (your primary call to action).
- A small trust bar—logos, a short testimonial, or “20+ years’ experience”.
On the rest of the page, follow a simple flow:
- The problem you solve
- Your solution (how you work)
- Proof (testimonial/case snaps)
- The plan (what happens next)
- A clear call to action
Keep text scannable. Use short paragraphs, sub-headings, and bullets. Add one or two supportive images—not huge banners that slow the page down.
Want ideas for layout? Browse a few of my portfolio case studies
Local SEO essentials (without getting technical)
You don’t have to become an SEO expert. Focus on a few basics:
Use natural phrases your customers would type, like “web design in Suffolk” or “WordPress maintenance in Bury St Edmunds”.
Give each service its own page and mention the places you serve where it makes sense.
Write helpful headings and short meta descriptions that answer the searcher’s question.
Get your Google Business Profile in good shape—correct details, a short description, a few photos, and fresh posts.
Collect genuine reviews and respond to them.
If you want to go further, I can help with Local SEO
Speed matters (because speed = trust)
A slow site feels old and unreliable. Keep yours quick by:
- Using properly sized images (WEBP where possible)
- Avoiding heavy sliders and large background videos
- Keeping plugins lean
- Choosing decent hosting
You don’t need to chase scores for the sake of it—but if your pages load snappily on a decent phone, you’re already ahead of many competitors.
Turn visitors into leads: make taking action easy
A few small tweaks make a big difference:
- Short forms. Name, email, one message box is often enough.
- Clear, specific buttons. Try “Request a quote”, “Book a free review”, or “Get your website sorted”—not just “Submit”.
- Visible contact details. Put your phone and email where people expect them: header, footer, contact page. Make them tappable on mobile.
- Repeating CTAs. One in the hero, one mid-page, one at the end.
If you need a polished form, I can set up a user-friendly Contact Form
layout with autoresponders and a thank-you page that explains next steps.
Pricing and timeline: what to expect
Every project is different, but here’s a simple pattern:
- Planning & content (goals, pages, copy, images)
- Design & build (your theme, page layouts, forms)
- Refinements (tidy copy, add proof, check links)
- Testing & launch (mobile checks, speed, contact form test)
- Aftercare (updates, backups, small tweaks)
Brochure sites usually take a few weeks depending on content readiness and feedback speed. If you don’t want to handle updates yourself, a WordPress maintenance plan keeps everything secure and running smoothly.
Real-world proof: quick snapshots
- Osteopath clinic: clearer services, easy booking prompts, improved local visibility.
- Building contractor: project-led pages and a tidy gallery increased enquiries.
- Restaurant one-pager: menu, hours, map, and a bold “Book a table” button—simple and effective.
Explore them in the portfolio
Launch checklist (10 steps)
- Clear goal for each page (what should the visitor do?)
- Simple site map with dedicated service pages
- Short, friendly copy with real proof
- One strong CTA (repeated tastefully)
- Clean, mobile-friendly design
- Fast images; no heavy sliders
- Good titles, headings and meta descriptions
- Internal links to key pages (services, portfolio, contact)
- Working forms with a helpful thank-you page
- Backups, updates, and basic security in place
Frequently asked questions
Most brochure sites take around 3–6 weeks. If your content is ready and decisions are quick, it can be faster.
Yes. You’ll be able to edit pages, images and menus. I can also provide simple instructions or do updates for you.
Yes. I build with mobile in mind first, keep images light, and avoid unnecessary extras that slow things down.
Use a clear headline, short copy, visible phone/email, and a short form. Add a testimonial or case study and you’ll see the difference.
All websites need maintenance to keep them up to date. Regular updates, backups and a quick check each month keep things secure and prevent small issues becoming big ones. See WordPress maintenance.
Ready to win more enquiries?
If your website feels dated or isn’t pulling its weight, I can help. I design clean, fast, WordPress sites for small businesses—all focused on making it easy for customers to contact you.
