Why Your Website Isn’t Generating Leads (7 Fixes)

Posted on by Annie
Website not converting

Why Your Website Isn’t Generating Leads (and 7 Fixes)

If your site isn’t bringing in enquiries, it’s usually down to a few fixable issues: copy, calls-to-action, trust, speed or targeting. Here’s how to turn it around.

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Updated 27 Oct 2025 • WordPress & small business specialist

  1. No ongoing care
  2. You talk about you, not their problem
  3. Features everywhere, benefits nowhere
  4. Weak brand signals & proof
  5. Low trust before the first click
  6. No reason to return
  7. The wrong traffic (or none)
  8. Next steps & FAQs

1. No ongoing care

Sites that are launched then forgotten drift. Out-of-date content, broken links and slow pages kill enquiries.

Fix it

  • Schedule a monthly 30-minute review: top pages, forms, speed, broken links.
  • Update one thing per review (headline, testimonial, case study, image size).
  • Put essential software updates on a care plan: updates, backups, uptime, security.

WordPress Care & Support

2. Your website talks about you, not their problem

Visitors arrive with a job to be done. If your top hero section talks about you, not their outcome, they bounce off to find a better site.

Fix it

  • Rewrite your hero: “Get X result without Y headache, in Z timeframe.”
  • Add 3 bullet benefits above the fold, then a clear primary CTA.
  • Mirror customer language from real emails/reviews in your copy.

3. Features everywhere, benefits nowhere

“We build WordPress sites” is a feature. “Launch a fast site that wins enquiries” is a benefit.

Fix it

  • Use the “which means that…” test on every line: turn features into outcomes.
  • Pair each benefit with a proof point (stat, review, case study).
  • Add a simple pricing starter (or “from” pricing) to encourage engagement.

4. Weak brand signals & proof

Unclear logo, no location, no social proof – all of these puts doubt in peoples minds. Doubt kills clicks.

Fix it

  • Add logo, service and location in the header/footer (NAP consistency).
  • Place 2–3 testimonials near CTAs; add badges/associations if relevant.
  • Create a short “Who we help” block with sectors and outcomes.

5. Low trust before the first click

If your social posts and profiles feel robotic, visitors arrive cold. Warm up your image off-site and your site converts better.

Fix it

  • Share helpful tips/case snippets on social; link to the relevant page.
  • Use consistent tone and visuals across channels.
  • Embed 1–2 review snippets or a case study panel on key pages.

6. No reason to return

One visit isn’t always enough. Give people value and a reason to come back.

Fix it

  • Offer a useful resource: checklist, mini audit, or guide.
  • Publish short, evergreen posts that solve common problems.

7. The wrong traffic (or no traffic)

Traffic that isn’t relevant won’t convert. It’s better to have 100 ideal visitors than 1,000 randoms.

Fix it

  • Target “service + location” pages (e.g., Small Business Web Design Suffolk).
  • Add case studies by sector/location and link them from service pages.
  • Fix on-page basics: one H1, descriptive titles/meta, internal links.

Improve Local SEO

Next steps: quick wins you can do this week

  1. Rewrite your homepage hero heading to promise an outcome with a primary call to action.
  2. Add two fresh testimonials and one mini case study block.
  3. Compress large images (use WEBP) and test forms on mobile.
  4. Create one “service and location” page and link it from the home page.

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FAQ’s

Not always. Many wins come from clearer copy, stronger CTAs, faster pages and better internal linking. If a redesign is better value, I’ll say so and tell you why.

Check your website analytics for top pages and pages with the highest drop-offs. Start with the homepage hero, service page CTAs, and page speed. Then build out “service and location” pages.

Yes, request a free mini review and I’ll suggest quick, prioritised fixes.