Charity Website Design Suffolk — Animal Rescue Case Study

Mobile-first WordPress charity website designed to increase donations, rehoming enquiries and volunteer sign-ups. This project shows how I designed a charity website for Bury’s Stray Cat Fund — a Suffolk animal rescue — with clear donation routes, simple adoption and fostering flows, and easy ways to get involved.

If your charity needs a fast, welcoming website that makes it easy for supporters to take action, book a free website review. I’m based in Bury St Edmunds and support organisations across Suffolk and the UK.

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WordPress specialist • Charities & non-profits • 20+ years’ experience

Charity website design in Suffolk with clear donation, foster and volunteer routes
Charity website design in Suffolk with clear rehoming routes for cats, fostering and adoption

Project at a Glance

  • Client: Bury’s Stray Cat Fund
  • Industry: Charity / Animal Rescue
  • Platform: WordPress (custom template + pages)
  • Location: Near Bury St Edmunds, Suffolk
  • Services: Full site template design, page design & build, on-page SEO, conversion paths, maintenance
  • Goal: Increase donations, rehoming enquiries and volunteer sign-ups

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Summary

  • Goal: Help supporters donate, rehome/foster, and volunteer without friction
  • Work: Mobile-first WordPress build, clearer journeys, repeated calls to action, local SEO foundations
  • Outcome: A faster, more welcoming charity website that turns intent into action

Objectives

  • Tell the story clearly: who the charity is and the impact they make
  • Make “Donate”, “Rehome/Foster” and “Volunteer” obvious and easy
  • Support local discovery in Suffolk with on-page SEO fundamentals
  • Ensure a fast, fully responsive experience for mobile visitors

Solution

1) Template & page design built for real journeys

I designed the site template and key pages (Home, Rehome, Foster, Donate, Volunteer, About, News), keeping the tone warm and plain-English so visitors feel guided rather than overwhelmed.

2) Clear conversion paths (donation-first)

Calls to action for Donate, Rehome a Cat, Volunteer and Membership appear at natural points through the journey — so supporters can act the moment they’re ready.

3) Information architecture that supports trust

The website includes clear guidance for adoption and fostering, plus practical ways to help (donations, transport, memberships, befriending) and an up-to-date “Meet the Cats” area.

4) Local SEO foundations (Suffolk)

The site supports local discovery with Suffolk location cues, tidy titles/meta, descriptive image alt text and internal links to priority actions.

5) Performance & accessibility basics

Lightweight build, labelled buttons, readable type sizes and clear focus states help the site feel calm and usable on mobile.

6) WordPress CMS for easy updates

The charity can easily update appeals, cats available, events and news — without needing a developer for routine edits.

If you need a new site, explore small business web design in Suffolk.
If your site is already live but needs a refresh, see website redesign options.
For ongoing updates and security, choose WordPress maintenance plans.

  • Homepage: mission first, with Donate & Rehome clear above the fold.
  • Rehoming: step-by-step guidance and a simple enquiry route.
  • How to Help: donations, volunteering, transport, memberships, befriending.

Results

  • Clearer pathways: more visitors reach Donate, Rehome and Volunteer pages.
  • Improved discovery: better visibility for local cat rescue searches in Suffolk.
  • Higher engagement: visitors spend longer exploring “Meet the Cats” and “How You Can Help”.


“Wow! I love it! It looks great. The new site makes it easy for people to donate, volunteer and find cats needing homes. I am super happy.” — Kelly, Bury Stray Cat Fund

Want more local visibility as well? Take a look at local SEO in Suffolk.

Want a Donation-First Charity Website?

Let’s design a fast, welcoming site that turns supporters’ intent into real impact. Book a Free Website Review and I’ll suggest the simplest way forward.

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