Flooring Contractor Website Design — Case Study

This project shows how I redesigned a flooring contractor website for Azzotech Ltd, a resin flooring and surface solutions company in East Anglia. The mobile-first WordPress site uses service-led pages, proof-rich case studies and on-page SEO to increase qualified enquiries.

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WordPress specialist • Trades & industrial sites • 20+ years’ experience

Project at a Glance

Client: Azzotech Ltd

Industry: Resin Flooring & Surface Solutions

Platform: WordPress (custom theme)

Location: East Anglia (UK)

Services: Website redesign, WordPress development, service architecture, case studies, on-page SEO, local SEO setup, maintenance

Goal: Professional brand presence, clear services, better local visibility, more enquiries

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Objectives

  • Modernise the site with a clean, credible design
  • Help users navigate epoxy, coatings, concrete prep and related services
  • Showcase case studies and testimonials to build trust
  • Improve local and industry search visibility
  • Ensure a fast, responsive mobile experience

Solution

  • Brand-aligned design: Uncluttered layouts, strong headings and clear enquiry prompts.
  • Service-led structure: Dedicated pages for epoxy resin flooring, industrial coatings, concrete preparation and more.
  • Proof at every step: Case studies with before/after images, scope summaries and outcomes.
  • On-page SEO for flooring: Targeted titles/meta, clean URLs, internal links, descriptive image alts and schema.
  • Local SEO basics: Location mentions, GBP alignment and consistent NAP in the footer/contact.
  • WordPress CMS: Simple updates for new projects, sectors and testimonials.

Web design – Website redesign – WordPress development – On-page SEO – Local SEO setup – Maintenance

Project Gallery

Flooring contractor website design — homepage after redesign (Azzotech Ltd)

Homepage after redesign: fast routes to services and case studies.

Epoxy resin flooring service page with benefits and enquiry CTA

Service page: epoxy resin flooring with benefits and enquiry CTA.

Resin flooring case study page with project images and outcomes

Case study: project images, scope summary and outcomes.

Results

  • Better online visibility: Improved rankings for flooring contractor and industrial floor queries.
  • More qualified enquiries: Clear contact routes and proof-rich content.
  • Improved UX: Faster pages and simpler navigation, especially on mobile.
  • Greater trust: Professional visuals plus testimonials and case studies.

Client Feedback

“ Anne understood our needs from the start and delivered a website that looks professional and generates enquiries. We’ve seen an increase in client enquiries, and the feedback has been very positive.” — Wayne, Azzotech Ltd

Flooring Contractor Website FAQs

At least one per core service (e.g., epoxy, polyurethane coatings, concrete prep), plus sector/industry pages if you target different environments.

Add place mentions where you operate, keep NAP consistent, optimise your Google Business Profile, and collect project-based reviews.

Yes — WordPress makes it easy to publish new projects with images, scope and outcomes. I can provide a template for consistency.

Next Steps

Need a flooring contractor website design like this? Explore a website redesign or small business web design. Keep it secure and fast with a WordPress maintenance plan and grow discovery with Local SEO.

Ready to Win More Flooring Projects?

Let’s design a fast, credible site that showcases your capability and drives enquiries.

REQUEST A QUOTE

Or call 07825 322693