Heating Company Website Design | Case Study

This project shows how I redesigned a heating company website for Hounsfield Boilers, a UK boiler manufacturer. We built a mobile-first WordPress site with product-led navigation, technical downloads, and on-page SEO to increase qualified enquiries from both trade and end-users.

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WordPress specialist • Product & technical sites • 20+ years’ experience

Project at a Glance

Client: Hounsfield Boilers

Industry: Boiler manufacturing (oil-fired heating)

Platform: WordPress (custom theme)

Location: UK

Services: Website redesign, WordPress development, product architecture, on-page SEO, content support, maintenance

Goal: Modernise UX, showcase product range, improve search visibility, increase enquiries

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Objectives

  • Modernise the brand experience with a clean, trustworthy design
  • Make navigation intuitive for trade and consumer audiences
  • Present clear product pages with specs and downloadable data sheets
  • Improve search visibility for heating/boiler queries

Solution

  • Professional visual redesign: Contemporary layout, stronger brand cues, and responsive components across devices.
  • Product-focused structure: Dedicated pages per boiler model with imagery, feature lists, technical specs and downloadable PDFs.
  • Guided UX: Clear “choose your boiler” routes, simplified menus, and consistent enquiry prompts.
  • On-page SEO for heating: Targeted titles/meta, clean URLs, internal links, alt text, and performance improvements.
  • Content platform: Blog integration for product news, tips and authority content.
  • WordPress CMS: Easy in-house updates to products, documents and support pages.

Web design – Website redesign – WordPress development – On-page SEO – Information architecture – Maintenance

Project Gallery

Heating company website design — homepage after redesign (Hounsfield Boilers)

Homepage after redesign: clear routes for trade and homeowners.

Boiler product page with specs and downloadable data sheets

Product page: specs at a glance, features and downloadable PDFs.

Support content for installers and service partners.

Results

  • Stronger first impression: Modern, credible brand presence aligned to product quality.
  • Improved search visibility: Better rankings for boiler and heating queries.
  • Higher engagement: Deeper product exploration and more qualified enquiries.

Client Feedback

“ Anne is always helpful and ready to sort out any website issues that arise, making the process so much smoother. Her reliability gives me peace of mind, knowing I can count on her support whenever I need it. Highly recommend her services!” — Andrew, Hounsfield Boilers Ltd.

Next Steps

Need a heating company website design like this? Explore a website redesign or small business web design. Keep it up to date with a WordPress maintenance plan and grow visibility with Local SEO.

Ready to Upgrade Your Product Website?

Let’s design a fast, product-led site that boosts enquiries—and keep it running smoothly with a WordPress care plan.

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Or call 07825 322693