Heating Company Website Design
Mobile-first WordPress redesign built to showcase products and increase qualified enquiries. This case study shows how I redesigned the Hounsfield Boilers website for a UK boiler manufacturer, with product-led navigation,
technical downloads and on-page SEO.
If you need a website that makes it easy for customers to understand your products and take the next step, book a free website review. I’m based in Bury St Edmunds and support businesses across Suffolk and the UK.
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or explore small business web design in Suffolk
WordPress specialist • Product & technical sites • 20+ years’ experience
Project at a Glance
- Client: Hounsfield Boilers
- Industry: Boiler manufacturing (oil-fired heating)
- Platform: WordPress (custom theme)
- Location: UK
- Services: Website redesign, WordPress development, product architecture, on-page SEO, content support, maintenance
- Goal: Modernise UX, showcase product range, improve search visibility, increase enquiries
Summary
- Goal: Make products easier to explore and encourage more qualified enquiries
- Work: Product-led site structure, mobile-first design, technical downloads, on-page SEO improvements
- Outcome: Stronger first impression, improved visibility and deeper product engagement
Objectives
- Modernise the brand experience with a clean, trustworthy design
- Make navigation intuitive for both trade and consumer audiences
- Present clear product pages with specs and downloadable data sheets
- Improve search visibility for heating and boiler-related queries
Solution
1) Professional visual redesign
A contemporary layout and stronger brand cues created a more credible first impression, with responsive components across devices.
2) Product-focused structure
Dedicated pages for each boiler model make it easy to compare products, understand features and view technical specifications. Downloadable PDFs support both trade users and homeowners.
3) Guided UX and clear enquiry prompts
Clear “choose your boiler” routes, simplified menus and consistent calls to action help users move from research to enquiry without friction.
4) On-page SEO for heating
Improvements included targeted titles/meta, clean URLs, internal links, image alt text and performance work to support search visibility.
5) WordPress CMS for easy updates
The site was built so the team can update products, documents and support content easily — keeping information accurate and useful over time.
If your site needs modern structure and conversion focus, explore website redesign options. To keep everything secure, updated and running smoothly, see WordPress maintenance plans.
Results
- Stronger first impression: modern, credible brand presence aligned to product quality
- Improved search visibility: better performance for boiler and heating queries
- Higher engagement: deeper product exploration and more qualified enquiries
“Anne is always quick to sort out any website issues that arise, making the process smoother. Highly recommend her services!” — Andrew, Hounsfield Boilers Ltd.
Next Steps
Need a product-led website like this? Explore website redesign options or
small business web design in Suffolk. Keep it up to date with WordPress maintenance plans and grow visibility with local SEO in Suffolk.
