Healthcare / Osteopath Website
Clean, patient-friendly WordPress website designed to build trust and increase enquiries. This project for Earlham House Clinic (Norwich) shows how clear structure, calm design and stronger calls to action can transform a healthcare website.
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Project at a Glance
- Client: Earlham House Clinic
- Industry: Healthcare / Osteopathy & complementary treatments
- Location: Norwich
- Platform: WordPress
- Work included: Website redesign, WordPress development, on-page SEO
- Goal: Build trust, make booking simple, improve clarity and enquiries
Summary
- Goal: Make services clearer and encourage more bookings
- Work: Mobile-first layout, dedicated service pages, stronger calls to action and on-page SEO improvements
- Outcome: A calmer, more professional website experience that helps patients find information quickly and get in touch with confidence
Challenge
Earlham House Clinic needed a website that better reflected their caring, professional services. The previous site had become outdated and made it harder for patients to find key information or take the next step — particularly on mobile.
The main requirements were:
- Build trust with a calm, credible healthcare design
- Make treatments and practitioner information easy to find
- Improve mobile usability for patients browsing on phones
- Support better visibility through clearer, more structured content
Solution
1) Mobile-first, patient-friendly design
The redesign uses a clean layout, calm styling and clear spacing to create a reassuring experience. Everything was planned for phone users first — so navigation, text and calls to action are easy to use on smaller screens.
2) Clear service structure and navigation
Each treatment (including osteopathy and complementary services) was given its own dedicated page. This makes it easier for patients to understand what’s available and supports stronger page focus.
3) Streamlined booking prompts
Clear calls to action were added across key pages so visitors always know what to do next — whether that’s booking, calling, or sending a message.
4) On-page SEO foundations
The site structure and content were improved to support search visibility, with practical on-page SEO updates such as clearer page focus, tidier metadata, image optimisation and internal linking where helpful.
If your site is dated or hard to use on mobile, you may benefit from website redesign options. If you want ongoing support to keep everything secure and running smoothly, see WordPress maintenance plans.
Results
- More engaging and patient-friendly: clearer routes to services and next steps
- Stronger mobile experience: easier to browse and act from a phone
- More enquiries: improved calls to action and structure helped encourage bookings
“Very pleased with the website Anne designed for us. She understood our needs and created a welcoming, informative site. Thank you, Anne!” — James, Earlham House Clinic
Next Steps
Want a website like this? Explore small business web design in Suffolk or
website redesign options. Keep your site running smoothly with WordPress maintenance plans and improve visibility with local SEO in Suffolk.
