Garden Centre Website Design — Suffolk Case Study
This project shows how I redesigned a garden centre website for Woolpit Nurseries, a family-run plant nursery in Suffolk. The mobile-first WordPress site adds plant category pages, seasonal content and local SEO to increase visits and enquiries.
WordPress specialist • Local SEO • Bury St Edmunds, Suffolk • 20+ years’ experience
Project at a Glance
Client: Woolpit Nurseries Ltd
Industry: Garden Centre & Plant Nursery
Platform: WordPress (custom theme)
Location: Suffolk
Services: Website redesign, WordPress development, localised content, on-page SEO, maintenance
Goal: Showcase plants, boost local visibility and encourage in-person visits
Objectives
- Create a welcoming, user-friendly site to increase nursery visits
- Highlight plant ranges (with seasonal focus, care tips and stock lists)
- Enable easy, regular content updates
- Improve local search visibility in Suffolk
Solution
- Fresh, welcoming design: High-quality imagery and clear calls to action to plan a visit or get directions.
- Plant collection showcases: Category pages (perennials, shrubs, seasonal, etc.) with photos and care notes.
- Seasonal content strategy: News/posts for arrivals, offers and gardening advice to attract repeat visitors.
- Mobile-first build: Fast, responsive layouts for customers browsing on the go.
- On-page & local SEO: Titles/meta, internal links, descriptive image alts and local signals for Suffolk searches.
- WordPress CMS: Simple in-house updates for stock news and seasonal pages.
Web design – Website redesign – WordPress development – Local content – On-page SEO – Maintenance
Project Gallery
Homepage after redesign: seasonal highlights and visit prompts.
Plant category pages: clear browsing with helpful care notes.
Seasonal content: news & tips to bring customers back.
Results
- Enhanced customer engagement: Easy routes to plant ranges, seasonal collections and directions.
- More local visibility: Better presence for Suffolk garden-centre searches.
- Streamlined updates: Quick, in-house edits for new stock and seasonal features.
Client Feedback
“ Anne at Afford Web Design has created a beautiful website for our nursery. The site is easy to use, and we’ve had more visitors mentioning they found us online. Anne has been fantastic with ongoing support, and we couldn’t be happier with the results!” — Andrew, Woolpit Nurseries
Next Steps
Need a garden centre website like this? Explore small business web design or a website redesign. Keep your site fresh with a WordPress maintenance plan and attract nearby customers with Local SEO.
Ready to Grow with a Better Website?
Let’s design a welcoming, easy-to-update site that brings more customers through your doors.
Or call 07825 322693