Surfacing Contractor Website Design — Case Study

This case study shows how I redesigned a surfacing contractor website to win more local enquiries. For MJ Nunn Surfacing, we created a mobile-first WordPress site with clearer services, stronger visuals, and on-page SEO tailored to the surfacing & civil engineering sector.

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WordPress specialist • Bury St Edmunds, Suffolk • 20+ years’ experience

Project at a Glance

Client: MJ Nunn Surfacing

Industry: Surfacing & Civil Engineering

Platform: WordPress (custom theme)

Location: Suffolk

Services: Website redesign, WordPress development, on-page SEO, Local SEO setup, maintenance

Goal: Improve credibility, mobile UX and local enquiries

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Objectives

  • Clearly communicate surfacing and civil engineering services
  • Improve local visibility in search and Google Maps
  • Deliver a mobile-friendly, fast experience
  • Elevate trust and professionalism with strong visuals

Solution

  • Modern, trustworthy design: Clean layouts, service icons and clear calls to action.
  • Service structure: Dedicated pages for key services and sectors, with location mentions.
  • Visual proof: Project portfolio with captions explaining scope and outcome.
  • Mobile-first build: Responsive components and fast load times.
  • On-page SEO: Titles, meta descriptions, internal links and schema tuned to contractor queries.
  • WordPress CMS: Easy in-house updates, plugin ecosystem, reliable maintenance.

Web design – Website redesign – WordPress development – On-page SEO – Local SEO setup – Maintenance

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surfacing contractor website design home

One page website after redesign: clearer services and direct CTAs.

Results

  • Stronger first impressions: Clear services and better credibility signals.
  • Better local visibility: Improved rankings for queries like “surfacing contractor Suffolk”.
  • More enquiries: Clearer contact routes led to increased calls and messages.

Client Feedback

“ Working with Anne was a great experience. She took the time to understand our needs and created a website that truly represents our brand. We’ve received numerous compliments on the site, and the increase in client enquiries speaks for itself. Highly recommend Afford Web Design!” — Mike, MJ Nunn Surfacing Ltd

Next Steps

Need a contractor site like this? Explore website redesign or small business web design. Keep your site running smoothly with a WordPress maintenance plan.

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Let’s design a fast, credible site that wins enquiries—and keep it running with a WordPress care plan.

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