Website Design for Flooring Contractor

At Afford Web Design, I specialise in creating professional, affordable websites that are tailored to small businesses. This case study showcases a recent website design for a flooring contractor, Azzotech Ltd — a resin flooring and surface solutions business based in East Anglia. If you’re a contractor looking to improve your online presence, this project highlights how a well-designed website can transform your business visibility and lead generation.

Website Design Goals for Resin Flooring Contractor

When Azzotech Ltd reached out, their existing website was dated, hard to update, and lacked a professional appearance. As a specialist resin flooring contractor, they needed a new website that would represent the high quality of their work and appeal to commercial clients.

Their goals for their flooring contractor website included:

• A clean, modern business website design tailored to the flooring and construction industry
• Clear information architecture to help users navigate services with ease
• Strong local SEO to attract clients searching for flooring contractors online
• The ability to showcase project case studies and customer testimonials
• A fast, mobile-friendly experience across all devices

Creating a Modern Flooring Contractor Website

To meet these goals, I designed and developed a custom WordPress website for the flooring contractor, built to be as functional as it is visually engaging.

Bespoke Design and Layout

This website design for flooring contractor Azzotech Ltd features a clean, uncluttered layout that prioritises user experience. The colour palette and typography were chosen to reflect their brand and industry, while strong calls-to-action help guide visitors to key pages like services and contact.

Optimised Service Pages

Each of Azzotech’s services — including epoxy resin flooring, industrial coatings, and concrete preparation — is featured on its own dedicated page. These pages are fully optimised using relevant search terms, ensuring that this flooring contractor website attracts the right audience via Google and other search engines.

Fully Responsive and Mobile-First

Recognising the importance of mobile traffic, the site is fully responsive. This flooring contractor website design adapts seamlessly to all screen sizes and loads quickly, which is essential for both user experience and SEO.

SEO for Flooring Contractors

As part of the project, I implemented a complete SEO strategy around the key phrase “flooring contractor”. Each page includes properly structured meta data, alt tags, heading tags, and keyword-focused content. The site also links to their Google Business Profile to support local search rankings.

By optimising the resin flooring contractor website for both speed and search engines, Azzotech Ltd is now much more visible to clients searching for flooring services in their area.

Results: High-Impact Website Design for Flooring Contractor

Since launching their new website, Azzotech Ltd has seen real results from their investment in professional web design:

• Better Online Visibility: The targeted SEO strategy has improved their rankings for key searches relating to flooring contractors and industrial floors.
• More Client Enquiries: Clear contact points and well-structured service pages have helped increase enquiries and new business leads.
• Improved User Experience: With a streamlined structure and mobile optimisation, users find what they need quickly and stay on the site longer.
• Credibility and Trust: The professional look of the site, along with testimonials and case studies, helps convert visitors into clients.

Are you a contractor looking to attract more clients online? If you need a website design for a flooring contractor, I’d love to help. Whether you’re starting from scratch or need a redesign, I offer affordable, high-quality WordPress websites tailored to your business.

Contact Anne at Afford Web Design to discuss your website.