Portfolio Case Study: Earlham House Clinic

Modern, Patient-Focused Website Redesign

At Afford Web Design, my aim is to help small businesses and organisations enhance their online presence with thoughtful, user-friendly websites. Here’s how I worked with Earlham House Clinic, a busy healthcare clinic, to create a website that provides patients with a seamless, informative, and welcoming online experience.

The Challenge

Earlham House Clinic needed a website redesign to better serve their patients and reflect their commitment to compassionate care. Their previous site was outdated and difficult to navigate, making it challenging for patients to find essential information and book appointments. Their goals were to:

• Create a clean, professional design that builds trust with patients.
• Organise information so patients can quickly find details on services, clinic staff, and contact information.
• Improve the website’s load speed and mobile responsiveness.
• Enhance SEO to help more local patients find them online.

The Solution

Bespoke Web Design

I created a modern, welcoming design that aligns with Earlham House Clinic’s values and commitment to high-quality healthcare. The layout was created to be clean and simple, making it easy for patients to access important information and schedule appointments.

Service Pages

Each medical service offered by the clinic was given a dedicated page, providing patients with in-depth information and highlighting the clinic’s range of treatments. These pages were optimised with targeted keywords to improve the clinic’s search rankings.

Responsive & Mobile-Optimised

With many patients accessing the site from mobile devices, I ensured the new website was fully responsive and mobile-friendly. It provides a seamless experience across all screen sizes, allowing patients to view information and book appointments from any device.

SEO & Performance

To help Earlham House Clinic attract more local patients, I implemented on-page SEO strategies, including keyword-optimised content, meta descriptions, and alt tags. Site speed improvements were also made to ensure a smooth and fast-loading experience for all users.

Appointment Booking Integration

To enhance the patient experience, I added clear calls-to-action and streamlined navigation, allowing visitors to book appointments with ease. The new site structure now guides patients to take action, whether they need to call the clinic or book directly online.

The Results

Earlham House Clinic now has a professional, patient-centric website that accurately represents their healthcare services. The redesign has not only improved user engagement but also boosted the clinic’s visibility in local search results, making it easier for potential patients to find them online.

Key results include:

• Enhanced User Experience: Patients can now easily navigate the site, find information, and schedule appointments, resulting in a smoother online experience.
• Improved Search Visibility: SEO improvements have helped the clinic appear higher in search results for local healthcare services.
• Increased Patient Inquiries: The clear calls-to-action and easy-to-find contact details have led to more appointment bookings and inquiries.