Benefits of a Website Redesign

benefits of a website redesign

Benefits of a Website Redesign

If you’re like most small business owners, you’re always looking for ways to improve your business. One way to do that is by redesigning your website. A small business website redesign can provide a number of benefits, including increased traffic, improved customer engagement, and higher conversion rates. In this blog post, we’ll take a closer look at the benefits of website redesign and discuss how you can achieve them. Stay tuned!

How do I redesign an existing website?

A website redesign strategy is a process whereby an existing website is modified to improve it’s overall appearance, functionality, and / or user experience. There are many reasons why businesses might choose to redesign their websites, including outdated design, poor user experience, or a need to better align the site with the companies brand. 

The first step in redesigning a website is to assess the current site and identify areas that need improvement. Once these areas have been identified, the next step is to begin planning the new design. This may include choosing a new colour scheme, layout, and content strategy. Once the website design is complete it will need to be built and launched. Depending on the scope of the redesign project this may require a website designer and a website developer.

What is website redesign?

A website redesign is the process of improving an existing website. It usually involves changes to the layout, design, content, navigation, and infrastructure of the site. A website redesign can be a response to changes in technology or user needs, or it can be part of a larger marketing effort to refresh the look of the site and make it more current. Often, a website redesign is prompted by a drop in traffic or poor performance in search engine rankings. Whether you’re looking to improve your website’s look and feel or address specific usability issues, a redesign can be a great way to give your site a much-needed boost.

What are the phases of website redesign?

The website redesign strategy generally falls into three phases: the discovery phase, the design phase, and the development phase. During the discovery phase, you’ll assess your current website and determine what improvements need to be made. This is also the time to set goals and objectives for the redesign. The second phase is the design phase, where you’ll create a new look and feel for the site. This includes deciding on colors, fonts, layout, and overall branding. Finally, in the development phase, you’ll actually build out the new site. This includes coding, testing, and launching the site. A successful website redesign requires careful planning and execution in all three phases.

Discovery phase

The discovery phase of website redesign is arguably the most important part of the process. This is when you really start to get to know your audience and learn what they want and need from your site. To do this, you’ll need to gather data from a variety of sources, including analytics, user testing, surveys, and interviews. It can be a lot of work, but it’s worth it to create a site that your users will love. Once you have all the data you need, it’s time to start making decisions about the direction of your redesign. What goals do you want to achieve? What are the biggest pain points for your users? What features will help you meet those goals? By answering these questions, you’ll be well on your way to knowing your user and what they need.

Design phase

Any website redesign project should begin with a thorough discovery and analysis phase. This is where you take a close look at your current website and assess what is working well and what needs to be improved. You’ll also want to consider your goals for the redesign and your target audience. Once you have a good understanding of your starting point and your goals, you can begin to plan the design of your new website.

The design phase is where you’ll create wireframes and mockups for your new site. This is the time to experiment with different layouts and color schemes to find the perfect look for your new website. Once you’re happy with the overall design, you can start working on the individual pages and features.

Development phase

The development phase of website redesign is when the website development team puts the new design into code and builds out the structure of the new site. This is a critical stage in the website redesign process, as it will determine how well the new site functions and how usable it is for users. The development team will also test the new site during this phase to ensure that it meets all the requirements set forth in the design phase. Once the development phase is complete, the new site will be ready for launch.

How much does it cost to redesign a website?

The average cost of website redesign can vary widely depending on the size and complexity of the site, the number of pages to be updates and the level of customization required. As well as the type of website a one page scrolling site, a brochure website or an eCommerce website redesign. In most cases, the cost of a redesign will be determined by the scope of the project, the amount of work required, and the experience of the designer or development team. If the home page is being redesigned but little work to the other pages, the costs will be much less than working on the whole website.

When planning a custom website redesign, it is important to set a realistic budget and to be prepared for unexpected costs. By understanding the potential cost factors involved, you can ensure that your redesign project stays on track and on budget.


Redesigning a website can seem like a daunting task, but it doesn’t have to be. By understanding the different phases of website design and breaking the project down into smaller tasks, you can make the process less overwhelming. If you need help redesigning your website, I am here to assist you. Contact me today for more information on how I can help!

Interested in working with me?
Call 07825 322693 or 01449 736602

I help small businesses like you build a website with a clear message to generate more clients and make more monespecialise in Responsive Web Design in Bury St Edmunds, Web Development, Local SEO, Website Maintenance and WordPress Websites.