Top 9 web design tips every small business owner should know
Top web design tips for small business owners
Is your small business looking for an online presence that will make a big impact? Are you unsure of where to start when it comes to web design?
As a small business owner, you know that your website is one of your most important assets. It’s the online face of your business, and it’s how customers find you online. So it’s important to make sure your website is designed in a way that best represents your company and its brand. In this blog post, we’ll share some top web design tips for small business owners. We’ll cover things like choosing the right template, creating a user-friendly layout, and adding engaging content. So whether you’re just starting out with a new website or you’re looking to redesign an existing one, these tips will help you create a website that looks great and functions well.
1. Have a clear call to action on your website
In order to convert online visitors into customers, your website needs a clear and concise call to action. This means telling people exactly what you want them to do, whether it’s signing up for a newsletter, buying a product, or contacting you for more information. without a clear CTA, people may not know what steps to take next, which can lead to lost opportunities. So make sure your website is clearly stating what you want your visitors to do!
2. Keep it simple stupid – use terminology and words people understand
When it comes to your small business, using terminology and words that people understand is key to success. By keeping things simple, you can ensure that clients and customers will be able to understand what you’re saying, making it easier for them to do business with you. In a world where technology reigns supreme, basic communication is more important than ever. So make sure to use language your customers will understand!
3. Add some personality to your site with personalised images. Do not use stock imagery
Including personalised images on your website can help to give it a more human touch, and set you apart from the competition. Stock imagery can make your site look cold and uninviting, but using your own photos or graphics can help to show off your personality and make customers feel more connected to you. In this blog post, we’ll explore some ways to add personalised images to your site, as well as some tips for creating them. Let’s get started!
4. Consistency in design is the key to success
It’s no secret that having a well-designed website is critical to the success of any small business. However, what many owners don’t realize is that maintaining a consistent design throughout the website is just as important. By ensuring that all aspects of your site are visually aligned and cohesive, you can create a more polished and professional appearance that will make a great first impression on your visitors. So if you’re looking to give your website an extra boost in 2022, be sure to focus on consistency in design.
5. Easy to navigate
Small business owners need to be mindful of the website design when creating their online presence. A well-designed website will be easy to navigate, and help keep customers interested and informed. It is important to remember that a website is often a customer’s first impression of a business, so make sure it looks professional and polished. If you’re not sure where to start, there are many professional web design businesses that can help create a site that meets your needs.
6. Use keywords through the site
Keywords are important for a small business website. By including keywords in your website copy, you can make it easier for customers to find your site online. Keep in mind that while keyword usage is important, it’s also crucial to write quality content that provides value to your customers. So don’t overuse keywords or sacrifice quality for quantity – balance is key! Did you know that including keywords in your website copy can help customers find you online?
7. Easy to find contact information
A website is often the first place customers go to learn more about a business. It’s important that contact information, such as a phone number and email address, are easy to find on a website. Make sure your contact information is prominently displayed on your website, on the top right of the navigation bar where everyone expects to find it.
8. Limit the number of clicks
As a small business owner, you’re always looking for ways to make your website more user-friendly. One way to do that is to limit the number of clicks needed to get to the information users are looking for. That’s where dropdown menus come in handy. With just a few clicks, users can navigate your website and find what they need.
9. Stop building a website for yourself
If you’re a small business owner, you know that your website is one of your most important tools. It’s how customers learn about your products and services, and it’s often the first impression they have of your business. So it’s important to make sure your website is doing its job – talking to your customers and helping them find what they need. Here are a few tips for making sure your website is effective.
First, make sure your site is easy to navigate. Customers should be able to find what they’re looking for quickly and easily. Second, make sure the information on your site is up-to-date. Nothing looks worse than a website with outdated information. Third, use clear and concise language on your site so customers.
Conclusions on top web design tips for small business owners
As a small business owner, it’s important to understand the basics of web design so that you can create an attractive and user-friendly website for your customers. By following these top web design tips 2022, you can ensure that your website is easy to navigate and looks great on any device. Need help making your website responsive? I can work with you to create a site that looks great and functions perfectly on all devices. Contact me today to talk about your site!
Interested in working with me?
Call 07825 322693 or 01449 736602
I help small businesses like you build a website with a clear message to generate more clients and make more monespecialise in Responsive Web Design in Bury St Edmunds, Web Development, Local SEO, Website Maintenance and WordPress Websites.
Get a free website audit