Website Design in Bury St Edmunds

Looking for a new website design in Bury St Edmunds

Looking for a new website design in Bury St Edmunds?

A new website can be a pretty daunting task for any business. All the ‘techy speak’ around websites and all things websites can leave many people bemused, CSS, HTML, coding, hosting, responsive, seo … and so it goes on. Why businesses needs new website design in Bury St Edmunds.

Why every business needs an upto date website to stay ahead of the competition

Many business in any town whether Bury St Edmunds or elsewhere, are surrounded by competitors and it is a case of ‘staying ahead’ of your competition to be ‘seen’ by more potential customers. Of course there are many ways to stay ahead with various ways of marketing, but there are strong arguments for every business needing a good, up to date website in 2017:

  • to add credibility to your business, small or large
  • a website is a very cost effective advert for your business compared to paper adverts
  • an easy way to keep your customers informed
  • open for customers to view 24/7
  • your target market place will be larger
  • it provides a way to showcase examples of your work
  • customers viewing your website saves you time, it’s easier than dealing with customer enquiries by phone, face to face, in a brochure
  • good customer service by adding an FAQ page to help customers

We design websites in Bury St Edmunds Suffolk for local business and further afield. We design websites in Bury St Edmunds Suffolk for local business and further afield. Click To Tweet

Important questions when choosing a Website Designer in Bury St Edmunds or anywhere

When you start looking as with any service, how can you decide who will ‘do a good job’ and ‘who will charge a fair price’. You need to be clear about what you want from a website designer, and have some questions to hand. Such as the following:

  • Who will be working on my website design?
    Will I have a dedicated person that I can call and speak to allong the process? ?
  • Will my website be responsive and mobile friendly?
    Is this standard in the designers work, or is it an extra?
  • Can you advise on the photos and images needed for my website?
    Do I need a professional photographer to take high quality photographs?
  • Do you give a fixed quote, so the price you give is the price I pay?
    Can you tell me the full cost of getting a website designed and online?
  • Is search engine optimisation included as part of the quote?
    Or is SEO an extra cost? Will I need SEO once my website is finished?
  • Will social media be integrated?
    What social media channels should I use?
  • What about a blog?
    I may need a blog, but I’m not sure.
  • Can the website grow as my business grows?
    Can I add new pages?
  • Will it have great design?
    Will it have the style of design that fits my business?
  • Can you advise on hosting?
    What is hosting and where to I buy it?
  • Will the website include CMS, so I can edit it myself?
    I may want to edit my website myself, will this be possible?


Why choose us?

We are committed to delivering a website that works for your business. At Afford Web Design we work with our clients, asking for their comments at stages of a website design, so we get the appearance and flavour that is your business. We are good at creating beautiful website designs that are optimised and at affordable prices. Oh….and our websites don’t just look good they also work hard for business!

For more about website design in Bury St Edmunds, contact Afford Web Design by email, or phone 01449 736602 / 07825 322693 if you prefer a chat. Initial discussions are free.



Are looks everything in Webdesign?

Are looks everything in webdesign

Are looks everything in Webdesign?

When you flick through websites online, the look of the webdesign is the first thing you notice. A great looking website attracts your initial attention regardless of the content. So yes, the look of a website is very important. But looks alone are not enough to get your website at the top of the search engines with loads of traffic.

A website has function correctly, and be optimised for the search robots as well as look good. The purpose of most websites is to appear in search results, and ideally in the top 10 results of page 1 of Google. Because being in the top 10 of page 1 brings traffic to your business. Anything that might restrict any of these points should be used carefully.
The purpose of most websites is to appear in search results, and ideally in the top 10 results… Click To Tweet

A few basics

Robots hold the key to unlocking the potential of a website. To achieve high ranking, you need the search engine robots on your side. Robots crawl through the text of your website but do not see images, images are more or less useless from the robots view. Text therefore needs to be targeted to the best keywords for your website.

So any web design that is mainly images may well lose out when crawled by the robots compared to a website that has fewer images and more text. This is why flash websites can perform badly in search engine optimisation rankings. They look great but are difficult to crawl. Websites needs to be designed as robot friendly as possible. It needs to be fully compliant with current web standards, none compliance can mean that a robot only crawls part of a web page rather than the whole page and so miss key points on your web page.

A robots ideal web site would be pure text and code. Very boring for humans. So for a website design to function well it needs to satisfy robots need for text and code and humans need for looks and images. So it is the balance of these two factors that is important. And a good web design should give equal effort to both aspects to give you a website that will perform. So the answer to the question is NO looks are not everything in web design.

This article has been updated from the original by Afford Web Design Suffolk featured in Raw Business Magazine.

For more about website design, contact Afford Web Design by email, or phone 01449 736602 / 07825 322693 if you prefer a chat. There is no charge for an initial discussion.

Are all Websites Designs Equal?

Are all websites designs equal

Are all Websites Designs Equal?

When you flick through different websites online, what are the differences that you notice?

Most people would notice the visual differences between sites, the images used and the layout of the page. And possibly the speed with which the site is presented. But what people don’t notice is the differences in the scripting and code ‘behind’ the website. And it is the scripting is just as important as the visual appearance.

For the scripting behind web sites to be optimised, it should be compliant, error free and search engine optimised. All these factors are necessary for search engine robots to be able to fully understand what a website is about. So if a website looks fantastic but has little ‘backend’ optimisation, the search robots will not be able to fully understand what the website is about!

Choose a website design company carefully, because websites designs are not equal. You want good looks and optimised scripting. Choose a website design company carefully, you want good looks and optimised scripting. Click To Tweet

There’s an air of ‘mystery’ around web design that has lead to common misunderstandings.

A few questions about Website Design to clear up these misunderstandings.

Is the main difference between websites how they look? NO

Better looking websites always rank higher on searches? NO

New web sites are always designed to optimise for search engines and seo? NO

New websites are always responsive, mobile friendly? NO

Web designers always help select the best keywords? NO

Website designers are all good at optimising websites for the search engines and seo? NO

With website design, as with anything, you get what you pay for. The cheapest design may save you a lot of money, but it may not perform as well for your business.

For more about websites designs equal, contact us at Afford Web Design by email or phone 01449 736602 if you prefer a chat, there’s no charge for initial discussion.

15 Important Web Design Problems

>15 web design problems - Bury St Edmunds & Stowmarket Suffolk

15 Important Web Design Problems

Time is short when it comes to surfing the internet. By the time you finish this sentence, someone will visit and abandon your website. Unless you give your site visitors a reason to stay, they’ll be gone. And a high bounce rate is an indication of visitors’ lack of interest and possible web design problems.

Common web design problems that we see in our day to day work

1. Slow website that take a long time to display

Visitors have little patience when they are surfing, if your site doesn’t load quickly, you’ll have lost your visitor. Optimise website structure for fast loading and similarly optimise the images.

2. No clear pathway through your site

Navigation is poor. You may want to give visitors an easy way in and through your website. If there is too much information, people don’t know where to look and get confused. Don’t give visitors too many options. Keep it simple.

3. Writing is difficult to read

Font too small or too big or a strangle confusing font! No one will spend the time to decipher your text, they’ll just move to an easier to read website. Make it easy for them. You want people to come to your site and read what you have to offer.

4. Contact information is difficult to find

Why have an ‘online store’ that no one can easily contact! If you want customers to find you, make sure your address, phone number, email and business hours are easy to find on your site.

5. Little or no Keyword research

Keywords are basic to SEO in any website. Yet it’s surprising how many websites I work on for SEO, that make little use of keywords. It is no use having a website that looks fabulous if basic ‘keywords’ are not used correctly to ‘tell’ the search robots what your website is about. Optimise meta tags with keywords.

6. Web pages do not have individual page names

If your web pages haven’t got meaningful names, you are missing a trick. Why would you call a web page ‘220’ rather than a description of what the page is about such as ‘buy house plants’? Use keywords in page names.

7. PDF files on web pages

This is a pet hate of mine. I think all information that you think a visitor is looking for, should be on a web page. If the information is needed, it will add value if it is on a web page. If the information is no really necessary, why attach a pdf?

8. Too many adverts on the web page

Nobody minds a few adverts on a page as long as you can still see what the page is about. But if the page content about fishing is swamped by adverts for swimsuits or books, the visitor will probably leave your site.

9. Poor use of colour

If there are too many colours or a strange mix of colours, a website generally looks ‘messy’. Keep it simple. Limit the number of colours and likewise limit the number fonts. Decide on a colour scheme and use it throughout.

10. Undated postings of articles

I don’t understand why people post news pages or blog pages that are undated. Your visitors want to know whether you wrote it in 2017 or 2009. Date your posts.

11. Out dated design

Your website may have been cutting edge in 2009, but it’s now 2017! It’s got a header, sidebars and a loads of information down the centre. It’s 8 years old and needs a redesign.
Time to refresh with current design thinking. The layout of a page has evolved over the past decade. These days the best sites break up content into smaller, digestible bits.

12. Website isn’t mobile friendly

Mobile has overtaken desktop. Most of your visitors will be looking at your website on a tablet or phone, that is on a tiny screen. Have you checked what it looks like on a phone screen? If visitors have to pinch and stretch to read the text, they’ll move on to another website that is more user friendly on a small screen. Test how mobile friendly your site is on the Google Mobile Friendly Test.

13. Poor quality images

Images are the ‘life blood’ of websites. Visitors ‘flick’ through a page looking at the images to check the page is about what they are looking for. If your images are poor, your visitors will move on. In today’s world, it is fairly easy for most people to take reasonable quality photos on their phone, just a bit care and attention to the subject matter, background and lighting.

14. Over used stock images and photos

If visitors see the same image on many websites, they’ll start thinking its a bogus site. Visitors don’t want to see the same picture of people sitting around a conference table in different websites. A personal photo about your business is a valuable asset to a website.

15. Designing for yourself rather than your customers

Identify your target customers and customise the design and content for their needs.

For more about website design, contact Afford Web Design by, or phone Anne at Afford Web Design on 01449 736602 if you prefer a chat, no charge for initial discussion.

How to Make Website Mobile Friendly

How to Make Website Mobile Friendly

It is no longer an option to have a mobile friendly website, it’s a necessity! Over 50% of people now access the internet from their phones and tablets. So if you aren’t mobile friendly, your website could be missing out on half of it’s traffic!

mobile friendly website design by Afford Web Design, Bury St Edmunds

The facts about Mobile usage

Over 60% of the websites in the world websites are now viewed on mobile devices. Over 60% of the world's websites are now viewed on mobile devices Click To Tweet

Google is now dropping non mobile friendly websites off it’s listings. Google is now dropping non mobile friendly websites off it's listings Click To Tweet

Is a Mobile website the same as a Mobile Friendly Website?

Is a Mobile website the same as a Mobile Friendly Website? Click To Tweet

In a word, No.

A mobile website is designed specifically to be viewed on mobile screens, and typically has a slightly different URL address to the parent website.

Whereas a mobile friendly website presents and is fully readable and useable on all screens. It is automatically responsive to screen size. There is no need to zoom in to navigation buttons or read the text, and the width of the website is fully visible without having to drag sideways.
how to make website mobile friendly

All of our new designs are mobile friendly websites, responsive website design as standard. Designed to automatically responding to different screen sizes whether desktop, table or phone. A mobile, responsive website is essential for success in 2017.

If you are happy with your existing website, but want it converted to be mobile friendly on portable devices, we can make website mobile friendly. The cost of making this change would depend on the framework of your existing website, some more easily changed or migrated than others. We have migrated websites created by other website designers onto WordPress framework whilst retaining the design and feel of the existing site.

Find out how well your site works across mobile and desktop devices.

Test how mobile friendly your website is on Google’s test my site.